亮点示例
代言人筛选标准：
- 契合品牌定位与调性 fit brand positioning and tonality
- 形象阳光、正面，无负面新闻 positive image, no negative news
- 极具粉丝的影响力和号召力（微博粉丝超过2000万）strong influences on fans, over 20million Weibo followers
- 粉丝黏性、忠诚度高且有一定的购买力 high viscosity and adherence fans with a certain purchasing power
- 粉丝性别集中于女性，年龄段集中于16-30岁 ideally female fans, age between 16-30ys
代言人组合策略：
- 由于不同产品线的特色和受众不同，建议合作两位艺人分别代言护肤和身体。信息传达更精准 Due to the different target audience, suggest coop with two celebrities and one for skin care and one for body to deliver message accurately
- 1+1＞2：将不同明星的不同粉丝同时转换为品牌粉丝，从而实现单个明星代言无法实现的效果 Maximize the brand’s followers through different celebrities fans so as to achieve double influence
